Thought Leaders: Upcoming
Paul J. Zak
Paul Zak is a scientist, prolific author, and public speaker. He is the President of ZESTxLabs and the co-founder of Ofactor. ZESTxLabs quantifies ad impact and consumer experiences using four measures of brain activity. Ofactor helps companies create and sustain a high-trust culture; the Ofactor solution is based on field and lab-based neuroscience research.
Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His academic lab and the companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people.
His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes. His 2012 bestselling book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the neurochemical oxytocin as the key driver of trust, love, and morality that distinguish our humanity. In another obsession, Paul’s group uses neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences. Along the way, he has help start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing.
Paul is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. Learn more about Paul at PaulJZak.com.
Geoffrey Colon is the voice at the intersection of marketing, tech, and popular culture. Thinking is his commodity. DJ, data punk, podcaster and author, Geoffrey is a Communications Designer at Microsoft in Redmond, WA for Microsoft search advertising (Bing).
Geoffrey has written for or been quoted in various publications and media outlets including Fast Company, The Huffington Post, The Guardian, Wall Street Journal, Billboard Magazine, Advertising Age, Digiday, Branding Strategy Insider, Entrepreneur and The Los Angeles Times. He has also appeared on Cheddar TV, NASDAQ Live, WABC-AM New York, BOOKSTR Talks and Marketplace on NPR. He is an avid speaker on the global marketing conference circuit. Disruptive Marketing is his first book.
Geoffrey is producer/host of the video series "The Disruptive Marketer" and podcast "Disruptive FM." He blogs regularly on Branding Strategy Insider. He also contributes original thought leadership to LinkedIn, Medium and the Bing Ads blog.
Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City.
Geoffrey has spent 20 years in various marketing capacities working for and with several of the most influential brands including Red Bull, Spotify, Netflix, American Express, The Economist, Coca-Cola, IBM, WWE and Food Network. He spent a few years in the New York City tech startup world and several years in the music industry as DJ Geoffe where he released over a dozen commercially available house music compilations. He has also worked with several high profile musical artists including Britney Spears, Christina Aguilera, The White Stripes and Moby.
He is a 1994 graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Mass Communications.
Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
by Geoffrey Colon